Social media, Google search and GMB, all under one roof. Built to plant Local Property Collective firmly as the area specialists in your corner of Northern Gold Coast.
Northern Gold Coast is a busy patch. Ormeau Hills, Pimpama, Coomera — every office is fighting for the same pool of vendors, buyers, landlords and tenants. The ones who win aren't always the ones with the biggest brand. They're the ones who show up consistently, know their suburbs cold, and feel like a local, not a corporate.
That's where we'd take Local Property Collective. Not "another real estate office", but the office for sales and property management in your corner of the coast. Suburb stats people actually save. Listings that look better than the rest. Reels and content that feels like the area, not a template. Local recognition is the goal — and it's earned post by post, search by search.
Every Your Niche client gets a proper strategy up front. We don't take on offices we can't get behind, and we don't post anything we wouldn't put our own name to. Here's what that looks like in real life.
Anyone can post. Strategy is what makes the posts actually do something. Every client gets a proper strategy session up front where we map your content pillars, your suburbs, the audiences you want to attract, and the rhythm that gets you remembered. Then content gets built into that, not the other way round.
✦Justine and Lauren together have been in real estate for over 30 years combined. So when we write your content, we're not guessing what an office goes through. We've lived it. That's the bit other agencies can't fake.
✦You'll never get a Friday afternoon "can you send me your listings" email from us. We pull listings, under offers, sold, leased, testimonials, suburb stats and community posts ourselves. The only thing we'll come to you for is personalised content and the occasional video to camera (we'll brief you, don't stress).
✦End of every month you get a proper branded report. Reach, engagement, follower growth, top performing posts, ad performance. You'll always know what we did, why it worked, and how we're using those findings to shape the next month. No vanity metrics, no waffle.
✦One package, built for the way your office actually runs. Social, Google search, GMB, all rolled in. Month-to-month, no lock-ins, no setup fees, no surprises.
Done-for-you social for the whole office. A Google search campaign built off your existing keyword list (refined, not recycled). GMB management so the calls actually come in when people search you. And $1,000 of Google ad spend running underneath it, in your own account, in your own name.
$1,200 management fee. $1,000 in Google ad spend (your account, your name, your money). Pause it, scale it, do whatever you want with it, the spend is always yours. Month-to-month, no lock-in.
A Google search campaign focused on Northern Gold Coast, pulling in vendors, buyers, landlords and tenants who are already searching for what you do. Then GMB picks up the click and turns it into a phone call.
Picture it. Someone in Ormeau Hills opens Google and types "property manager near me". Your ad sits at the top. They click through to a GMB profile that looks alive — fresh posts, recent photos, a stack of real reviews from locals, your phone number front and centre. That's the call you've been waiting for.
Most offices pour money into the ads and completely forget about the GMB underneath. So the click hits a profile that hasn't been touched since 2023, and the lead bounces. We don't run that play. The GMB management is in the package on purpose, because the search ads need somewhere good to send people.
Suburb-led keywords, all day. "real estate Ormeau Hills", "property manager Pimpama", "houses for sale Coomera", "rentals Northern Gold Coast". The plan is to own the search results in your specific corner of the coast, not splash spend across the whole Gold Coast and hope something sticks.
✦You mentioned you've got included and excluded keywords from your last agency, perfect. Saves us starting from zero and saves you re-doing the homework. We'll review what was working, kill what was wasting budget, and rebuild it properly from there.
✦We've worked inside real estate offices. Now we help offices and agents stand out online. Four women across Australia and New Zealand, all real, all hands-on, all genuinely care about getting it right.
Justine is your direct point of contact for everything, strategy, sign-off, content reviews, and the occasional call when you just want to chat through an idea. Founder of Your Niche and the strategist behind every Australian client account on her side of the team.
✦Everyone on the team has their own client list, but we share the brain trust. Lauren, Bridget and Alyce are who Justine bounces ideas off when something needs another set of eyes. So while Justine is your one point of contact, you've quietly got four real estate marketing brains on your account.
✦Have a read, sit with it, and let me know what you think. Happy to jump on a call if you've got questions, or if you just want me to walk you through any of it. No pressure, no rush, whenever suits 🙂
✦ Built for Local Property Collective. Not for anyone else. ✦